Polaroid has been a trusted global brand for 80 years and is best known for pioneering instant photography since Edwin Land first conceived of the instant camera in 1943. They embraced the nostalgia inherent in our past, allowing us to embrace old technologies through new technologies and beyond.
Today they celebrate their heritage and bring it forward through their products, services and brand promise. They are committed to delivering instant gratification that connects the world through sharing. In fact, they consider themselves to be the original social sharing brand.
Polaroid heritage brands symbolize, embody and provide tremendous familiarity with quality products ranging from instant and digital still cameras, high-definition and mountable sports action video cameras, tablets, high-definition TVs, mobile apps and apparel. They are dedicated to continually offering products that ensure quality and maximize function, making for a continuum of Polaroid brand values. They deliver on the promise of simplicity and gratification for all.